At Super Start® Batteries, we respect the privacy of our website visitors and customers. This policy explains how we collect, use, and protect personal information. Please read it carefully.

Information We Collect

We gather certain information to provide our services and improve your browsing experience. Data collected includes:

• Contact details – Such as your name, email address, phone number, and mailing address when you create an account or make purchases.
• Payment information – Billing details like credit card number, security code, and expiration date are processed by our PCI-compliant payment gateway. We do not store full credit card information.
• Product preferences – Details on vehicles and battery needs you provide help suggest suitable products.
• Website usage data – Our site collects anonymous data on how you interact with it, such as pages visited and buttons clicked. This helps improve site functionality.
• Communications – When you contact us with questions or comments, we keep records of the conversations.

Sensitive data like social security numbers is never collected. Data is retained only as needed for legitimate purposes.

How We Use Information

The information we gather is used in the following ways:

• Fulfill orders – Billing and shipping details are used to complete purchases and deliver products.
• Provide services – We use data to suggest batteries for your vehicle, provide warranty support, and assist you.
• Improve the website – Usage statistics help us enhance site functionality and optimize the user experience.
• Communicate updates – Your contact info allows us to send product news, battery tips, promotions, and other updates. You can opt-out anytime.
• Comply with law – Personal data is provided to regulators and law enforcement when required.

Information is only processed for purposes stated in this policy. We do not sell or share your personal data with third parties unless required by law.

Data Protection & Security

Super Start® uses appropriate technical and organizational safeguards to protect your information. Safety measures include:

• Encryption – Data is encrypted via SSL while in transit and at rest in our systems. This protects it from unauthorized access and disclosure.
• Access controls – Only authorized personnel with valid credentials can access information. Multi-factor authentication prevents spoofing.
• Firewall – Our network is protected 24/7 by advanced cybersecurity tools detecting and blocking threats. Regular scans check for vulnerabilities.
• Audits – Independent auditors periodically assess our systems and processes for compliance with privacy regulations and standards.
• Backups – Data is regularly backed up and stored offsite in secure facilities. This allows recovery in the event of an incident.

While we strive to protect data, no method is completely secure. We cannot guarantee prevention of all breaches or misuse.

Cookie Policy

Our website uses first-party and third-party cookies to enhance site functionality and performance. Cookies are small text files placed on your device. Our cookies do not collect personal data or track you across sites. You may disable cookies via browser settings, but some site functionality may be lost.

Children’s Privacy

Our website is not targeted at children under 16. We do not knowingly collect personal data from children without consent from a parent or guardian. If you believe we may have collected such data, contact us to have it removed.

Your Privacy Rights

You have certain rights related to your personal data under privacy laws. These include:

• Access – You can request details on the data we hold and how it is processed.
• Rectification – Inaccurate or incomplete data can be corrected.
• Erasure – Personal information can be deleted upon request unless we have a lawful reason to retain it.
• Restriction – You can limit how we process your data in certain circumstances.
• Objection – You can object to data processing based on legitimate interests.
• Portability – Data can be transferred to another organization at your request.

To exercise these rights, contact our Data Protection Officer via the information below. We will promptly address all valid requests.

International Data Transfers

We primarily store and process data in the United States. For global operations, we may transfer data to approved overseas partners and affiliates under appropriate safeguards to protect your rights.

Policy Updates

This privacy policy may be updated periodically as needed to reflect changes in data practices. The latest version will be posted on our website with the revision date. For major changes, we will notify you by email or prominence notice on our site.

Contact Us

If you have any privacy-related questions or requests, please contact us at:

Data Protection Officer
Super Start® Batteries
123 Battery Lane
Columbus, OH 43210

Toll-free: 1-800-555-1234
Email: [email protected]

You can also use this information to reach our Data Protection Officer if you wish to file a complaint about data practices. We will promptly investigate and address any concerns.

---

At Super Start® Batteries, earning your trust through responsible data practices is a top priority. We handle personal information with care and sensitivity as we strive to best serve your needs. Please contact us if you have any privacy questions we can clarify or requests we can fulfill.